Lots of female restaurant owners and supervisors have learned how to drive a starving crowd to their dining establishments on a shoe string spending plan.
On the other hand,many male restaurant owners and supervisors appear most likely to stick to the status quo and many keep using traditional marketing methods even while they continue to lose cash.
The issue with traditional restaurant marketing methods is that they are getting more and more expensive while they are showing to be less and less reliable.
Maybe a psychologists can give insight to why ladies are taking the lead in using non-traditional restaurant methods in the restaurant business. This seems odd due to the fact that we know that men are normally more ready to take risks.
Never-the less,ladies appear to be the more aggressive gender when it pertains to restaurant marketing.
Here are some of the many non-traditional marketing methods ladies are now using:
1. Females are using far less television,radio and print advertising.
2. They are doing a better task of recording customer information such as names,addresses,birthdays,anniversaries and most important email addresses.
3. Females are doing a great deal of direct-mail advertising promotions and they are doing a lot more email promotions to their customer information base.
4. They are taking advantage of the power of press releases. Maybe they are more effective in this area due to the fact that a terrific press release need to strike an emotional button in the reader and all of us know that ladies excel when it pertains to tuning into emotions.
5. Females know what their “Unique Selling Proposition” or “USP” is and they can clearly discuss it in one to three sentences. When it comes to marketing their restaurant,they don’t attempt to be all things to all individuals.
6. Females do a better task of negotiating and with these skills,they are able to purchase advertising for 10% to 50% on the dollar. After all,every dollar minimized marketing and advertising (as long as the advertising brings in the exact same amount of business) goes straight down line as profit.
7. Females are using the power of the Internet to bring in clients and save up to 90% of the typical cost of generating a brand-new or repeat customer.
8. Lastly,ladies do a better task of tracking marketing projects than men do. This fact alone provides them with the proof they need to drop traditional marketing methods that are not working and expand the use of non-traditional restaurant methods that are working.
Additionally ladies seem to do a better job in keeping up with replacement parts for food service equipment that breaks quite often. Here is one source they frequent for stocking up quality replacement parts: